Staff
Katharina Pfeuffer
Faculty of Business and Engineering
Visiting Address
Landwehrstraße 46
97421 Schweinfurt
97421 Schweinfurt
Room
10.E.1
Areas of Duty
Innovation manager and project coordinator at the Startup-Lab Werk:Raum
Forschungsschwerpunkte
Research fields
- Concepts for promoting start-up founding activities in the pre-founding phase
- Change management and organizational analysis within the context of Industry 4.0
- New challenges for HR in digital transformation
- Organizational cultures in innovation management
- Industrial applications of augmented reality applications
Projekte
Current research projects
- Startup-Lab Werk:Raum: Development, establishment, and commissioning of a workshop and creative space to promote collaborative, cross-faculty, and cross-location idea generation and testing in the early pre-founding phase