Creative Cube
Room 7.E.13 - Campus I
The Creative Cube experimentally investigates the influence of the room atmosphere on the creativity of individuals and teams.
Factors influencing work efficiency
- Light intensity
- Light colour
- Moving light that simulates natural lighting conditions
- Noise, music, volume of background noise
- Aromas and fragrances
- Active substances such as caffein
Available equipment
- Iluminated ceiling (with 40,000 LEDs)
- BOSE sound system
- Lego Serious Play LSP®
- Room-fragrancing system
- Magnetic and write-on walls
- Mobile and multifunctional high quality presentation furniture equipped with creative materials (Brain Butler)
- Web and video cameras
Workshop methods applied
- Lego Serious Play
- Design Thinking
- Scrum
- Triz
Contact
Head of lab
Prof. Dr. Uwe Sponholz
Visiting Address
Konrad-Zuse-Straße 2
97421 Schweinfurt
97421 Schweinfurt
Room
20.1.94
Office Hours
Contact Hour Winter 2026/27:
Friday 12.00 to 1.00 pm
Please, book an available timeslot in my eLearning course. To do so, klick on the link elearning.thws.de/course/view.php.
Room 20.1.33 (Mavel Lab First Floor)
In case you want to meet me online, please send me a short notice before via Email (uwe.sponholz@thws.de).
Meeting-ID: 689 9872 3031
Kenncode: 446003
Function(s)
Programme Director of Business with Europe
Head of VR Lab
Head of Creative Cube
Head of VR Lab
Head of Creative Cube
Areas of Duty
Teaching: Design Thinking - Buying Behaviour - B2B Marketing and Sales
Research: H2H Marketing and Branding, Human Experience Design with XR Technology, Creativity Research
Labs: MAVEL-Lab - Creative Cube
