Creative Cube
Room 7.E.13 - Campus I
The Creative Cube experimentally investigates the influence of the room atmosphere on the creativity of individuals and teams.
Factors influencing work efficiency
- Light intensity
- Light colour
- Moving light that simulates natural lighting conditions
- Noise, music, volume of background noise
- Aromas and fragrances
- Active substances such as caffein
Available equipment
- Iluminated ceiling (with 40,000 LEDs)
- BOSE sound system
- Lego Serious Play LSP®
- Room-fragrancing system
- Magnetic and write-on walls
- Mobile and multifunctional high quality presentation furniture equipped with creative materials (Brain Butler)
- Web and video cameras
Workshop methods applied
- Lego Serious Play
- Design Thinking
- Scrum
- Triz
Contact
Head of lab
Prof. Dr. Uwe Sponholz
Visiting Address
Konrad-Zuse-Straße 2
97421 Schweinfurt
97421 Schweinfurt
Room
20.1.94
Office Hours
Contact Hour Summer 2025:
Tuesday 2.00 to 3.00 pm
Room 20.1.33 (Mavel Lab First Floor)
Contact HourPlease register via Email (uwe.sponholz@thws.de). In case, you want to meet online, please click on the link below.
Meeting-ID: 623 5354 1464
Function(s)
Programme Director of Business with Europe
Head of VR Lab
Head of Creative Cube
Head of VR Lab
Head of Creative Cube
Areas of Duty
Teaching: B2B Marketing and Sales - Applied Project Management - Design Thinking - Strategic Management - Buying Behaviour - Change Management and Leadership
Research: H2H Marketing and Branding, Human Experience Design with XR Technology, Creativity Research
Labs: MAVEL-Lab - Creative Cube
